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Cash in on Seasonal Marketing

Every time we walk through Wal Mart or your local grocery store, we’re reminded of the upcoming season. There’s a constant supply of displays that go up… Christmas, Valentine’s Day, St. Patrick’s Day, Easter, Fourth of July… and the list goes on in a never ending cycle. Why do stores focus so much on holiday and seasonal themes? Heck, there’s a lot of money to be made! The next time you’re twisting your shopping cart around a center aisle display, ask yourself how you can cash in on a little of the holiday bonanza. Let’s face it, people are season conscious… whether they want to be or not. That’s why sneaking a little holiday language into your direct mail headlines is a good idea.

3 Steps to Incorporating Holiday Headlines 1. Which seasons does your product/service relate to? New Years Valentine’s Day President’s Day St. Patrick’s Day Easter Spring Fourth of July Graduation Summer Family Reunions Back to School Sweetest Day Halloween Fall Thanksgiving Winter Christmas The list is endless! Find a few to focus on. Keep an expectancy alive in your marketing campaign all year long! 2. Combine your offer with a holiday a theme Add a new twist to your offer to make it seasonal.

If you offer lawn care services, you might want to zero in on the fall leaves lying on the ground. There are a million and one ways to spin your product to match the upcoming season or holiday. 3. Target the Reader Why would the reader want to use your service or product? Is it unique, top-of-the-line, cost effective, time efficient? Speak to the needs of the reader. Normal business slumps can be avoided when you ride the coattails of the never ending list of seasonal and holiday events!.


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