Marketing Without Ego
Our ego can get in the way of marketing our business. From our need to be right, to talking about ourselves incessantly; coming from an attitude of arrogance to getting attached to the outcomes of what we do, these are just some of the ways our ego can get in our way. If it's all about us, then it isn't about our customers. It's imperative that we are aware of how we conduct our selves and the impact it may be having on our success. Our ego, however, can serve us as well. Our ego can help us in setting boundaries and standards of performance.
It can give us the confidence to know we can make a positive difference for our clients. If we can't believe in what we do, no one else will. Ego, in a healthy way, is about playing to our strengths and not to our weaknesses. How can we step away from our ego and market our business more effectively? 1. Maintain an open mind.
When we come from a place of ego, we tend to be narrowly scoped. Usually we have difficulty seeing beyond what we can understand. We think we know the only way, that we have all of the answers. Business success, however, demands that we see the bigger picture. We must be open to new ideas, trends, opinions, and most importantly, to the variety of potential customers or clients with whom we'll undoubtedly interface. An open perspective may lead us to developing new and innovative products or programs. It may allow us to seek out others who we might otherwise dismiss, possibly creating the opportunity for strategic business alliances or partnerships. An open mind opens us up to opportunities. 2. Listen more than you speak.
It's been said that we were given two ears and one mouth so that we could listen twice as much as we speak. While there is definitely merit to this statement, it really goes one step deeper. Almost every single time we speak, we are speaking from a place of ego. We are talking about ourselves, something we saw, something we did, something we have an opinion about. While that is all good and fine, when it comes to business we need to make some adjustments. Business is about serving the needs of others, specifically your target market. It's all about them. To be successful, you need to listen to what they say. What are their biggest problems, needs, and desires? What are they looking for you to do for them? How can your products or services solve their problems? The only way to determine that is by listening closely and carefully. When you speak, come from a place of inquiry and curiosity.
And, make sure that everything you speak about relates back to the client in some way. 3. Serve others instead of ourselves. Most of us are in business to make money. That end is worthy and necessary to meet our goal of making a living. But, in order to create a successful business our orientation must be from the standpoint of serving others. It is by serving others that we serve ourselves. Of all of the business blunders, this is probably the one that leads the way to slow growth or to eventual business failure. Each day, we need to evaluate our activities. Certainly we must handle various administrative and operational tasks for our business.
But, aside from these, all other activities need to be focused around serving our clients. Ask yourself the question: Is what I'm doing serving or going to serve the needs and requirements of my clientele? If the answer is “no”, re-evaluate why you are doing it. You may be wasting time, money, and energy pursuing activities that will have no value. Orient everything you do around serving others and you'll naturally end up serving yourself as well. 4. Practice humility. Humility or the state of being humble is an absolute must in business. For no matter what we do in life, there will always be times when we cannot control what is happening around us or to us. By developing an attitude of gratitude and being thankful in the moment for things going well, we'll be able to weather the storm much better when things go awry.
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