Press Releases: Mom-marketing Finesse
“Welcome to Mom-preneur Colorado!” Says the sign out front. Moms from everywhere gather in the great state of Colorado for – you guessed it – a seminar for moms who run their own businesses. From selling candles to selling Avon, coaching high end professionals in their careers to leveling the playing field for marketers everywhere – these mom’s rock. A press release starting with the preceding paragraph speaks volumes to Mom-preneurs everywhere, drawing them in, getting their attention, and building anticipation for a coming event. The missing details won’t be obvious until mom’s exit security at Denver International Airport. Just any random driver sitting on the front of his limo won’t know where Mom-preneur Colorado is being held if you don’t have the details in your packet.
Any press release should include motivating factors to bring in the clients for a quick look-see and registration for whatever your business is releasing. But leaving out essential information might be deadly to the purpose of your press release. Essential information includes: 1. Who 2. What 3.
Where 4. When 5. Why The five “W’s” every reporter learns right out of the starting gate to include in the top paragraphs of his news report dramatically affect attendance to your event. Without them, readers can’t make an educated decision of whether or not to attend the event. With them, you might actually entice readers to attend. While most of the moms I know would love to attend a seminar at The Broadmore in Colorado Springs, cost may be a factor. So, if the seminar indicates a place like The Broadmore – including the price would be highly beneficial – particularly if your price is highly discounted for the event. Press releases must include all pertinent information about the event you publicize. Without that information, your press release is “just another article about your business”.
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