10 Ways To Convert Visitors To Leads
Introduction It takes more than mere information to engage website visitors. They need a reason to make an inquiry, subscribe to your newsletter, or buy your product. So how can you get the visitor to stop skirting around the edges and come right on in? Take a look at the following 10 ways that can help convert your site visitors to leads. 1. Improve your Web Copy As with all good web copy, trim the fat and give them the cold hard facts. Visitors want to know how the service or product will fulfill their want or need.
Compelling, interactive, well written content will pull the reader in. How can you make sure you have good web copy? Follow some of the basic principles of good copywriting and you’ll be fine. Make the copy concise, and speak to the target audience. Remove all the hyped up marketing lingo such as ‘we have a fantastic product’ and ‘we’ve had overwhelming results.’ 2.
It’s About the Customer Everyone wants to know “What’s in it for me?” The customer may have a problem and want a solution, or they are looking to invest in a product but need to be convinced it’s a good choice. Your goal here? Show them the solution. Tell them the benefits of the product or service, rather than highlighting the features. The features won’t get their problem solved or make the sale, but the benefits will. 3. Be Approachable Use an active and friendly voice to engage the customer and keep them motivated to continue through the process of clicking on your newsletter link or making a sale. An active voice is energetic and approachable, and ultimately, it’s more personal. 4. Trust is a factor Trust is a big factor, so create plenty to go around. A visitor can’t see you, so the issue of trust is even more important on the internet.
6. Make an offer Make the customer an offer they can’t refuse. Provide them with something for free, such as an information package or set of articles: For example: •5 great advantages to using a virtual assistant at invesp.com. Receive our special report on 5 advantages that will reduce your expenses and increase your bottom line. •The best web copy ever in a short time with a small investment. Join our "VIP Club" at www. invesp.com to beat others with new killer web copy. 7.
Position yourself Tell the customer what makes you special and different from the other guy. Why should they do business with you? For example, my position as a writer is that I am diverse and able to write in a variety of mediums. This makes me unique, because some writers love writing copy but hate writing proposals, or they’ll write a sales pitch but won’t write a sales manual. Stand for something and make it known. 8. Forms Give the customer a reason to fill out a form or sign up for a newsletter as a way to continue to communicate with you. Once you have their permission to contact them, you can start offering tools, information, and benefits to communicating with you. Maybe you are sending them information packages, or keeping them in the loop with special offers. Whatever it is, getting them to sign up will increase the likelihood of a lead.
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