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Can Animals Really Teach Us Marketing? YES!

Copyright 2006 Marketing On The Playground (TM) Do you ever watch animal programs on TV? There’s one in particular I watch on Sunday mornings. I always learn so many things but this last week was different. The animals made such a connection with how we market. The show was focused around Pets Ahoy! at SeaWorld in Orlando, FL. It is a hilarious show with a menagerie of animals all working (playing) together. While listening to the producer talk about the program and animals, you could tell there was a lot of hard work that went into getting the show where it is today and continuing to keep it fresh.

By the way, that’s definitely something important in our marketing— Keeping it Fresh! As I continued to watch in amazement my mind went to the statement, “The trainers sure are smart to be able to teach all of their animals those amazing tricks.” I continued to watch and wonder how they could choose such intelligent animals. Well, when I heard the answer did I ever feel silly. I had reverted back to my old way of thinking like I had when I first started to market my business. You know, looking at the marketing tools that are available and trying to fit ourselves into pre-structured molds.

The trainers obviously had a high level of training skill and a way with animals, but they were smarter than I had given them credit for. They didn’t teach the animals the tricks first; they spent a lot of time with each animal before ever putting them into the show. Do you know what they did? They brought them to the producers’ private grounds and had them play around a replica of the actual set at SeaWorld. During that time the trainers WATCHED to see what the animals liked the most and where they shined with their skills. Here is the key to anything, especially our marketing. The trainers built upon what the animal enjoyed most and what they did best. They enhanced the natural playful nature and strengths that were within the animal. DUH! There are lots of things out there for you to enhance your marketing, to get you focused and to have fun doing what you do best. It’s just a matter of finding what works for YOU isn’t it? I really get it because I almost quit what I loved because I let marketing get in my way. It wasn’t until I discovered The Secret to Finding Your Inner Marketer did I excel in my marketing and business.

It wasn't until I paid attention to what I liked and my natural strengths did I begin to have fun with my marketing. One HUGE discovery I made along the way. I really enjoy creating marketing tools, services and storybooks that will benefit my clients in their marketing. What is it that you enjoy - what are your talents that you can bring to your marketing and your business?.


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