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To maintain an Internet site and to develop its marketing are not easy matters to achieve, particularly for those which have little or not experiment. The rules of the SEO evolve/move constantly, so much so that even the experts on the matter are in perfect disagreement on the various points to optimize a site. It is partly due to the search engines themselves. Principal search engines as Google constantly try to make sure that the sites positioned in the first results offer the information or the service adapted to research of the users. However, the webmasters which seek easy money while proposing sites of bad quality always find new means of beating the search engines to their own play. For this reason, the search engines regularly change the methods which they employ to determine the relevance and the importance of your site.

Evolution of the search engines The first measurement that should take to you is to make sure that your site transforms your visitors into “customers”. The contents must be optimized so that the robots of indexing and the visitors consider that your site is “useful”. It was a time when the effective optimization of a site consisted in filling the contents of the pages of key words, and this, as much as possible. It resulted a good positioning from it but also anger from the visitors who did not find their account there. Today, this technique is shown finger and is penalized and regarded as SPAM by all the principal search engines.

Evolution and improvement of the algorithms The search engines employ specific algorithms to determine the relevance of your Internet site. Calculations starting from these algorithms determine where your pages will appear in the pages of results of the engines. In order to prevent the not very scrupulous webmasters guessing and from making sure that their pages are always up to date in the lists, the principal search engines put regularly up to date their algorithms. The recent advanced ones The result of some of the most recent changes was to minimize the sites especially optimized for the search engines to the profit of the sites which give true information to the Net surfers. They are not only changes, but a true transformation and evolution of the algorithms which become more precise and more “intelligent”. While the use of the key words based on the suitable subject is still important, it is also important to make sure that the visitors are your principal priority. The optimization of the key words The optimization of the key words is supervised now more and more. The sites which too often include key words are regarded as SP@M, as those which in do not have enough will not obtain the anticipated results. However, the algorithms became particularly smart so much and so that for a given key word should include other suitable key words to you. To include alternatives of key words is a good manners to make sure that your site is regarded as suitable.

These alternatives are light changes with your key word. For example, the alternatives for the key word “communication” are “to communicate”, “communicated”, “communicating”, “communicate”… The use of the key words A weight is granted to the key words present in certain sections of a Web page. These sections include the beacon TITRATES, beacons META (only valid for the small search engines today), the beacons of heading (H1, H2…), beacons ALT of the images and beacons of formatting (for example key words in fat or italic). With descriptions of image (ALT) and descriptions of bonds (), it is important that you do not fill it solely of key words because at best these beacons will be ignored, in the worst case your page will be penalized. To write contents normally One in the most effective ways to be sure that your key words are correctly optimized on your page, is first of all to write the contents of this page in a completely natural way. That made, you ensure that all the suitable key words are included in all the text. Only place them where they must appear in a natural way and remove to them places where they seem awkward. Once you finished, also check the other factors of indexing to ensure you that all is ok. Control key words for the SEO Below, you will find a list of the points to be controlled for a correct optimization of your pages, in adequacy with the last known rules of the algorithms. The beacon TITRATES: the number of natures included/understood in the title must be 10 to 50 maximum and include one or more key words.

The beacon DESCRIPTION: this beacon must be perspicacious and useful (to reflect the exact contents of the subject of the page) and must contain one or two of your most important key words. Beacon KEYWORDS: include all the key words present in your page, do not put those which do not appear there. Density of the key words: your page must consist of all your key words more any other text. A total density of key words (all your key words) must be approximately 15 to 20% maximum and 5% are too weak to obtain good results. The density for a single key word must lie between 1 and 7%. 1% seem too weak, 7% seems too important. Aim 5% for your principal key word and 3% for the secondaries. Beacons of headings (H1, H2…) : a considerable weight is given to the key words which appear in these beacons, and this, by descending order (H1 then H2, then H3…). Formatting of the text (strong, bold and underline): that does not offer much weight in the algorithms, but generally one sees good results for the example of a principal key word. Beginning of the text: the more you have key words at the beginning of your text, the more you can obtain good results.

Try to include your principal key word in the first 2 sentences and also in the last paragraph. Expression-keys used like whole sentences: if you marketer on a principal expression, ensure you that the key words constituting it are not scattered in your text. Positive effects are also noted if you employ your principal expression in a whole sentence. Beacons ALT: utiliez your key word at least once in each beacon ALT of your images. You also ensure that the text is appropriate to the image and provides useful information.


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