Advertising - Marketing - Campus - Ads
Social Media - Web Marketing - Copywriting - Digital Marketing
RRP $919.99
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.
RRP $16.99
Originally a Philadelphia cop, Kitty Lopez is now a graduate student at a large university in central Pennsylvania (yes, you know the one). She's a typical student, wondering how she is going to finish her master's project, keep up with her class work, and ultimately find a job and pay her bills. She works part time for Dr. Mink, head of the criminology department, and very much the strong , silent type - or is he? Kitty's world is turned upside down when she and her friend Meg stumble upon a murder scene. And when city girl Kitty must brave the snowy Appalachian mountains, she is introduced to more dangers than just a crazed killer on the loose.
RRP $253.99
This volume, for the first time, presents the total physical world of the college campus as a bona fide art form. It analyzes the aesthetic elements involved in the spawning and savaging of college grounds. The ideal campus design, once defined, is held up to over 100 campuses throughout the United States, and the relative artistic merit of each evaluated. Both the best and the worst in campus design are critically observed from the standpoint of urban space, architectural quality, landscape, and overall appeal. Variables such as regional differences, historical perspective, expansion, and visual focus also figure in the evaluation. A list of the fifty most artistically successful campuses in the country concludes this highly readable and yet academically valid work exploring a discrete artistic discipline.
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Campus Advertising Articles
| Advertising | Marketing | Campus | Ads |
| Social Media | Web Marketing | Copywriting | Digital Marketing |
Campus Advertising Books
| Advertising | Marketing | Campus | Ads |
| Social Media | Web Marketing | Copywriting | Digital Marketing |