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Digital And Social Media Marketing

RRP $341.99

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Digital and Social Media Marketing: A Results-Driven Approachis an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade.

Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book's Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption.

Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners' experience and create an interactive international learning community.

The book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.


Direct Marketing In A Week

RRP $19.99

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Learn in a week, what the experts learn in a lifetime.

Sunday: Why use direct mail?

Monday: Building and maintaining your database

Tuesday: The components of direct mail

Wednesday: Creative approaches

Thursday: Physical campaigns

Friday: Digital campaigns

Saturday: Integration and follow-up

About the Author

Patrick Forsyth runs Touchstone Training & Consultancy, an independent firm specialising in the improvement of marketing, sales and communications skills, based in the U.K.

He has visited and worked regularly in South East Asia for more than twenty years and has conducted programmes for the Singapore Institute of Management and other training providers in Singapore, Indonesia, Hong Kong and Thailand.

He has presented public programmes for organisations such as The Institute of Management, City University Business School, London Chamber of Commerce, and the London Management Centre.

In addition, his in-company training experience spans many different industries and he also writes extensively on management matters. He is the author of many successful business books (such as 100 Great Sales Ideas and How to write Reports and Proposals) and writes regularly for a number of business journals including Better Business and Professional Marketing.


Direct Marketing In A Week

RRP $15.99

Click on the Google Preview image above to read some pages of this book!

Learn in a week, what the experts learn in a lifetime.

Sunday: Why use direct mail?

Monday: Building and maintaining your database

Tuesday: The components of direct mail

Wednesday: Creative approaches

Thursday: Physical campaigns

Friday: Digital campaigns

Saturday: Integration and follow-up


The Foundations Of The Digital Wireless World

RRP $257.99

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Professor Andrew J. Viterbi has been extremely influential in the communications field via his invention of the Viterbi Algorithm, and his championing of CDMA technology developed by his company Qualcomm Inc. This book presents a selection of papers personally selected by him to mark his key technical contributions and his thoughts on CDMA technology as it evolved.


Sports Marketing

RRP $212.95

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For courses in Sports Marketing.

 

Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.



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