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Marketing Research 12e

RRP $29.95

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Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro framework to help students understand the big picture.


El Museo 2.0. La Comunicacion Y El Marketing De Las Artes Y La Cultura

RRP $13.99

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Los museos han pasado de ser un sitio donde guardar obras de arte a emerger como espacios de ocio popular. Por ello, desarrollar estrategias de comunicacion y el marketing, ademas de ser parte de su funcion social, es una obligacion para poder atraer y fidelizar publico. Las relaciones publicas, y mas concretamente, las relaciones con los medios de comunicacion (gabinete de prensa) han sido tradicionalmente una de las herramientas mas utilizadas, por su eficacia. Pero los museos 2.0 parecen no necesitar ya tanto a los medios como en el pasado. Como se esta adaptando el museo y las industrias culturales a los nuevos tiempos? Que valor aportan las media relations a la comunicacion cultural hoy?  Con este libro, realizado con el rigor de una investigacion academica, se quiere hacer reflexionar sobre los nuevos caminos de los museos, el entorno digital en el que se mueven y la nueva comunicacion cultural (medios tradicionales, redes sociales, periodistas, etc.). Aunque el objeto de estudio es el museo, todo lo aqui expuesto es facilmente extrapolable a todo el sector de las industrias culturales y creativas.


Beat The Recession Marketing

RRP $15.99

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Includes FREE access to video training for readers only! Learn how to start reaching consumers where they are and grow your business. The world of marketing has changed, as we know it. The side effects of a struggling economy and rapid technology advancements, such as Smart Phones, Social Media and the Internet, has dramatically changed the way consumers connect with businesses. In order for a business to reach the "Modern Consumer" today, it must STOP interrupting what people are interested in, and BECOME what people are interested in. Today, every business must stop and ask themselves four questions: 1) Do you know the needs of your market? 2) Do you know who is your ideal customer? 3) Do you know how to reach local consumers? 4) Are you seeing a positive marketing ROI? Beat The Recession Marketing is made for every Business Professional and Entrepreneur. Inside this book you will learn how to utilize a Multi-Channel Marketing Strategy to consistently get MORE Customers, MORE Revenue and MORE Profit. Today, business success relies heavily upon creating a targeted sales funnel designed especially for your ideal customer. For a consumer to buy your products or services they must Know You, Like You, and Trust You. Beat The Recession Marketing will teach you small business marketing strategies, that reveal how to speak the language of your market. A complete marketing plan template including consumer discovery spreadsheets, video training and recession blueprint. This 6 Pillar System will easily help with marketing your small business and solving five of the biggest problems every business faces: 1) How to increase your visibility in the marketplace. 2) How to generate interested leads. 3) How to capture leads and engage them. 4) How to convert fans into sales. 5) How to build customer retention. James Carley reveals a proven strategy in practical steps, which will help take your business from Blending In to Standing Out. It's time to take your business to the next level. Start Beating The Recession today with something that works.



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