Learn in a week, what the leading experts on marketing learn in a lifetime.
Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro framework to help students understand the big picture.
Everybody seems to be writing ebooks these days and so many authors seem to be making a bit of a hash of it. The typesetting and layout could spoil it. The cover may make it a non-seller and the additional marketing that goes into many books these days is nearly non-existent. Here is the answer to the new authors prayers. A 'one step at a time' guide to creating an ebook that you will be pleased and proud to call your own and that readers will want to buy. How to make the changes your ebook manuscript might need to change it to the print version - Go ahead and do it, increase your potential market. Marketing ideas that will help you to shift even more units. All the information you need and provided to you by someone who's been there and done it and still doing it.
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