How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian society, this book addresses these questions from a practices perspective increasingly adopted by scholars in marketing and media studies.
The volume provides an account of practices theory from its origins in critical hermeneutics (such as Heidegger, Gadamer and Ricoeur), as reflecting on the processes of embodied understanding, developing alongside interpretive and reception theory. Part I draws upon authors as diverse as Heidegger and Henry Jenkins, with a practices perspective on media and mall consuming shown as developing from forty years of theorizing about audience activity. An empirical study of Malaysian blogging and branding on YouTube exemplifies this approach. Part II considers Malaysians absorbed in social media sites, as everyday visitors and the subjects of consumer research. The book then returns to the material world, exploring the horizons of understanding from which Malaysians enter their mediated malls, and concludes by positioning media practices theory within a spectrum of philosophical ideas.
Recognizing the current (re)turn in Consumer and Media Studies to employing hermeneutics as an account of our embodied human understanding, this book presents its major philosophical proponents, showing how close attention to their writing can now inform and shape research on ubiquitous screen users. As such, it will be of particular interest to students and scholars of Media Studies, Asian Studies and Marketing Studies.
Challenging the popular myth of a present-day 'information revolution', Media Technology and Society is essential reading for anyone interested in the social impact of technological change. Winston argues that the development of new media forms, from the telegraph and the telephone to computers, satellite and virtual reality, is the product of a constant play-off between social necessity and suppression: the unwritten law by which new technologies are introduced into society only insofar as their disruptive potential is limited.
Knowledge is a valuable resource that must be managed well for any organization to thrive. Proper knowledge management can improve business processes by creating value, yet the available tools meant to aid in the creation, collection, and storage of information have drastically changed since the emergence of social media. By using this collaborative online application for engaging with information, organizations are able to precisely decimate knowledge to the correct audience. Harnessing Social Media as a Knowledge Management Tool addresses the challenges and rewards of the proper use of social media, as well as the key enablers and barriers of its application. This publication endeavors to provide thorough insight into the role of social media in knowledge management from both an organizational and individual perspective. This book elucidates emerging strategies perfect for policy makers, managers, advertisers, academics, students, and organizations who wish to optimize performance.
The Social Worker Speaks charts the motivations, work activities and attitudes of social workers across the country from 1904 to 1989. The book is about workers in the public sector (from Poor Law to Social Services Departments), probation and workers in the voluntary field (including early century philanthropic visiting societies as well as specialist societies such as the Children's Society and the NSPCC). Where possible accounts by and the words and thoughts of social workers themselves are used. Since the war, histories of social work have concentrated on practice theory and methods, developments instigated by legislation, university training and professional status, but there has been little attention paid to who social workers were, what they believed, what they actually did, and what they thought of what they did. Also, individual social workers appearing in nearly all histories have been 'leaders' - managers, teachers or academics, with people who did the job on the front line accorded barely a mention. If part of the aim of this book is to remedy this partial coverage, another aim is to offer a more human history of social workers. There is too little celebration or humour in what has been published about the history of social workers; The Social Worker Speaks deliberately includes stories of how social workers behaved, their frustrations and triumphs, passions and occasional sins. So this is deliberately not a history of social work, but a history of social workers - the first of its kind.
This book surveys the law of mass communications with references to print, radio, television, Internet, and other technologies of distribution. Written in a style that is accessible to law students as well as non-law students, this text focuses on regulation of speech content under the First Amendment, including laws relating to defamation, invasion of privacy, the right of publicity, indecency and obscenity, advertising, newsgathering, media violence, and media diversity. Michael M. Epstein is a Professor of Law at Southwestern Law School in Los Angeles. A founding faculty member of the Donald E. Biederman Entertainment and Media Law Institute at Southwestern, Professor Epstein is an interdisciplinary scholar specializing in media, telecommunications, international law, and popular culture. Since 2009, Professor Epstein has been the principal editor of the Journal of International Media and Entertainment Law, a faculty-edited law review published jointly by the American Bar Association and Southwestern Law School. He also directs the Amicus Project at Southwestern, a pro bono outreach program that invites law students to prepare amicus curiae (friend of the court) briefs before the US Supreme Court and in other jurisdictions. Professor Epstein received his undergraduate and law degrees from Columbia University and returned to academia to earn his MA and PhD in American Culture at the University of Michigan.
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