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Media Consumption In Malaysia

RRP $451.99

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How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian society, this book addresses these questions from a practices perspective increasingly adopted by scholars in marketing and media studies.

The volume provides an account of practices theory from its origins in critical hermeneutics (such as Heidegger, Gadamer and Ricoeur), as reflecting on the processes of embodied understanding, developing alongside interpretive and reception theory. Part I draws upon authors as diverse as Heidegger and Henry Jenkins, with a practices perspective on media and mall consuming shown as developing from forty years of theorizing about audience activity. An empirical study of Malaysian blogging and branding on YouTube exemplifies this approach. Part II considers Malaysians absorbed in social media sites, as everyday visitors and the subjects of consumer research. The book then returns to the material world, exploring the horizons of understanding from which Malaysians enter their mediated malls, and concludes by positioning media practices theory within a spectrum of philosophical ideas.

Recognizing the current (re)turn in Consumer and Media Studies to employing hermeneutics as an account of our embodied human understanding, this book presents its major philosophical proponents, showing how close attention to their writing can now inform and shape research on ubiquitous screen users. As such, it will be of particular interest to students and scholars of Media Studies, Asian Studies and Marketing Studies.


Social Media Marketing In A Week

RRP $19.99

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Learn in a week, what the experts learn in a lifetime.

Sunday: Understand what social media marketing is, its purpose, benefits and potential pitfalls

Monday: Gain insight with cases studies of companies that have achieved positive results from social media
Tuesday: Get started with key strategies and tactics and learn how to find and engage with your audience
Wednesday: Learn how to set up and configure Blogging, Facebook, Twitter and LinkedIn
Thursday: Learn how to set up and configure YouTube, Google, Pinterest, StumbleUpon, and other ones to watch
Friday: Utilize other people's content to help you become the authority in your marketplace, in one hour a day or less
Saturday: Discover the tools and techniques that will help you to continually manage your social media campaign

About the Author

Nick Smith runs a successful online marketing consultancy advising companies how to increase sales and profits using the power of the Internet and by leveraging forgotten assets hidden in their business. As one of the leading direct response marketing consultants in the UK, Nick devises effective traffic strategies using a combination of paid marketing sources, search engine optimization and social media marketing.


Media, Technology And Society

RRP $503.99

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How are media born? How do they change? And how do they change us?
"Media Technology and Society" offers a comprehensive account of the history of communications technologies, from the printing press to the internet. Brian Winston argues that the development of new media, from the telegraph and the telephone to computers, satellite and virtual reality, is the product of a constant play-off between social necessity and suppression: the unwritten law by which new technologies are introduced into society only insofar as their disruptive potential is limited. Winston's fascinating account examines the role played by individuals such as Alexander Graham Bell, Gugliemo Marconi, John Logie Baird, Boris Rozing and Charles Babbage, and challenges the popular myth of the present-day "information revolution."


Sharing Life With Another A Memoir Of A Social Worker

RRP $28.55

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Sharing Life with Another is about the compassion, care and loss experienced when being with others during their end stages of life. The nine stories in this book follow a social worker who finds himself on a journey helping others, including both his parents, as they move toward death. Each story offers an insightful and touching account of how Sh?mal entered into circumstances where he was the one present to offer words and actions to comfort the person dying. These stories offer help to anyone who may be confronted with death and have to dive into their soul as they assist a person through the process. We learn that at times it is about knowing when to reach for the right words to share with another. Then there are moments when we need the sensitivity simply to be present, holding the space for the other. Many people are now on spiritual paths where the fear of dying is no longer kept hidden, but rather acknowledged and grappled with. These stories also offer wisdom and guidance for each of us as we prepare for our own transition from this life. The author has no clue why the work of helping dying people came into his life. After reading the Tibetan Book of Living and Dying he was hired as the Director of Social Services in a nursing home. There he felt pulled to be with many as they neared death.


The Military And The Media

RRP $347.99

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This book is the first about military-media relations to argue for a fundamental restructuring of national journalism and the first to document the failure of American journalism in the national security field for the past thirty years. Press complaints of excessive control by the military during the Persian Gulf War of 1990-91 were the inevitable result of the failure of American journalism to train competent specialists in military reporting and to provide an organizational structure that would assure continuing, comprehensive coverage of national defense in peace and war. This, in turn, is the result of retaining the city-room concept as the basic organizational feature of the press, with continuing reliance on the generalist in an age that demands increasingly well-trained specialists. So long as the press fails to modernize its basic methods of training to assure well-trained defense specialists, the military will be required to closely control reporters, as in the Persian Gulf War, as a basic requirement of security for armed forces members and the national interests. Permitting the military to control how the military itself is reported is a grave danger to the democratic process. Yet, so long as the press refuses to accept responsibility for large-scale reform, the public will continue to support close military control as an essential element of safety for its sons and daughters in the armed forces, and out of concern for the success of U.S. military operations. This book will be of interest to students of the press, of the military, and of the media at large.



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