Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals' use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information.
The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers' switch to social media as a preferred channel has had on marketers' branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns.
Consumer Psychology in a Social Media World will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today's economy.
Media Criticism in a Digital Age is addressed to three groups of readers: * people preparing for careers as media professionals or those already in the profession who want to enhance their decision-making skills * serious students of the discipline of criticism who seek to expand their analytical focus to include the pervasive electronic media arts * individual consumers desiring to broaden their understanding of media content in order to make more satisfying personal program choices. Media Criticism in a Digital Age introduces readers to a variety of critical approaches in analyzing audio and video discourse on radio, television and the Internet. It applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. The book includes almost four dozen critiques to illustrate the variety of ways in which critical expression can be structured and articulated; providing readers with feasible and flexible examples of focused media content analysis. Scripts from three landmark program series are also provided as practice vehicles for critical dissection. Drawing upon the insights of both academic and industry experts, this volume establishes a balanced and enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to industry research that is motivating twenty-first century media decision-making. Maintaining the approach of the author's previous volumes, this edition includes: * updated chapters to reflect the current media world, including information on broadband and social media content * almost thirty new critiques penned by a variety of widely respected authors, illustrating the breadth and richness of media criticism today * a supplementary website for adopting professors that provides suggested exercises to accompany each chapter
Information Law Series Volume 39
The European Harmonisation of Intermediary Accessory Liability in Copyright provides a clarification on the substantive rules of European intermediary accessory liability in copyright and formulates harmonised European norms to govern this complicated topic. In step with the rapid progress to the centre of modern social, political, and economic life, the internet has proven a convenient vehicle for the commission of unprecedented levels of copyright infringement. Given the formidable practical obstacles to the successful pursuit of actual perpetrators, it has become common for intermediaries - providers of internet-related infrastructure and services - to face liability as accessories. Despite advances in policy at the European level, the law in this area remains far from consistently applicable. This is the first book to take a law-based approach towards exploring a possible introduction of a substantive European intermediary liability.
What's in this book:
With a detailed comparative analysis of relevant regimes in three major Member State jurisdictions - England, France, and Germany - the author elucidates the relationship between these rules and the demands of EU law on fundamental rights and the principles of European tort law. On this basis, she clearly presents the interrelations between such areas as the following:
The strong points of each national system are highlighted, as are the commonalities between them, and the author uses these to build a proposed harmonised European framework for intermediary liability for copyright infringement. The author concludes with suggestions for the future possible integration of the proposed framework into EU law.
How this will help you:
This book discusses the issue of the liability of internet intermediaries for third-party copyright infringement that has entered into the political agenda across the globe, giving rise to one of the most complex, contentious, and fascinating debates in modern copyright law. This book offers an opportunity for a re-conceptualisation and rationalisation of the applicable law, in a way which better accounts for the cross-border nature of the internet. The proposed reintegration of intermediary accessory copyright liability into underlying national tort norms, common principles of European tort law, and the European law of fundamental rights will prove to be of inestimable value to many interested parties - lawyers, internet intermediaries, NGOs, policymakers, universities, libraries, researchers, lobbyists - in matters regarding the information society.
The topics covered in this book are directly related to much of the misunderstanding of what sociology is about. It is usual nowadays to label as sociological any discussion concerned, however loosely, with 'Society'. But a careful reading of Mr Timms' treatment of the problem areas he has chosen should make clear the difference between this use of the adjective in everyday speech, and its more vigorous technical use. In dealing with his subject Mr Timms makes use of the concepts of sociology such as 'role', 'norms', 'social control', 'class', and 'family'.
"Turow's Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There's a companion website, too, and a password-protected website for instructors."-Philip Kemp, Times Higher Education
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way,Media Today goes beyond the traditional mass communication textbook's focus on consuming media, to give students an insider's perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now?
Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on:
Joseph Turow-who has been teaching Intro to Mass Communication for well over a decade-demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Campus Advertising Articles
Campus Advertising Books